Pierre Eyewear
I Wear Design
Pierre Eyewear is a French eyewear brand founded in 2007 that has grown into an international presence in the world of design-driven eyeglasses. Known for its handmade frames, the brand brings together artisanal quality with vibrant colors, bold shapes, and thoughtful design that reveal personality and style. Its creations are not just functional — they are sculptural, expressive pieces that stand out in a global market for their originality and confident aesthetics, earning recognition and a loyal following across fashion capitals worldwide.
In this project, I created the brand’s visual identity and led its artistic direction, from branding to product design and visual communication. The logo, built around a stylized “P”, became more than just a symbol — it inspired the shape of a frame. This design later became the brand’s signature piece, reflecting Pierre Eyewear’s identity and winning a design Award in New York in 2022.
Beyond the logo and product design, I oversee the brand’s visual communication and ensure consistency across all touchpoints. I develop the visual identity and define a bold, contemporary language with subtle vintage references. I also guide the design of the collections, working on shapes and colors. In addition, I create and direct content for social media, including product and lifestyle shoots, and design digital campaigns and newsletters. I am also responsible for the brand’s visual presence at 4 major international trade shows each year, designing booths that reflect its identity and universe.
